Deck Armor

Franchise funnel

Cold Facebook ad to a bought territory, every stage that is measured and every stage that is not.

data 1h old 7:29 PM EDT, Sep 11

What to do

Worst first. Every row is derived from the numbers on this page.

24% of registrants show upALARM

81 of 331 people who booked a sitting were in the room, counted off Meet's own reports rather than off CRM tags. That turns a $13.85 application into a $61.37 conversation, and it is the single biggest multiplier on this page. Every point of show rate is worth more than any change to the ads.

The CRM cannot name 36 of the 81 people who cameWATCH

They joined under a display name or an address the roster does not hold, so the matcher refuses to guess and tags them neither way. That is the right refusal, since a no-show text to somebody who attended is the one visible error on a $25,000 decision. But it means no follow-up lane can reach them: they are in the room and invisible to every sequence that keys on webinar-attended.

20 NDAs sent and never signedWATCH

22 of 50 real NDA documents are complete. An unsigned NDA is a prospect who raised a hand and then stopped, which is the cheapest population on this page to chase.

22 of 359 registrants have moved off the entry stageWATCH

327 of their opportunities still sit on Applied. The board cannot tell a prospect who named a county from one who never wrote back while they share a stage.

7 registrants carry no attendance tagFYI

Counted in the show rate above through Meet's report, not through the CRM. They are excluded from anything that keys on the tag.

No territory has sold yetFYI

$4,970.67 spent, 359 applications, 0 closed. There is no cost per sale and no ROAS on this page because there is no sale to divide by, which is a different statement from the ads losing money.

Applications cost $13.85, against a $50 lineOK

359 applications on $4,970.67 of spend. The top of this funnel is not the problem and spending more on it buys more of the same. The leak is below.

Where the money is

Every tile divides the SAME pot of ad spend by a different stage.

Ad spend

$4,970.67

2026-08-09 to 2026-09-11, Meta

Applications

359

CRM contacts, ground truth

Cost per application

$13.85

target $50

Show rate

24%

ceiling. 81 of 331 booked were in the room; the CRM could name 45, which is the 14% floor

Cost per person in the room

$61.37

same spend, divided by who showed

Territories sold

22 off the entry stage

The whole flow, one dollar to one sold territory

Each bar is the share that survived from its own named denominator, not a share of the impressions. The shortest bar is the worst leak.

1. ad impression

$4,970.67 spend

331,496

top of funnel

2. ad click

CTR 2.19%

7,257

2.2% of impressions

of 331,496

3. landing page view

89% of clicks arrive

6,456

89.0% of clicks

of 7,257

4. registration submit

451 started the form, 328 finished it (73% form completion). Meta-attributed; the CRM is ground truth, see stage 5

328

5.1% of landing page views

$15.15 each

5. CRM contact created

0 SSG probes excluded; 1 carry no session date

359

100.0% of Meta-attributed registrations

$13.85 each

6. confirmation delivered

HOLD THE JOIN LINK. 358 of 358 were reached at all, 0 received nothing, 8 were texted but hold no room link because they never replied

350

97.8% of registrants

of 358

7. reminder sequence

registrants who received ANY message in the 24h before their sitting; 274 in the last 3h. There is no scheduled reminder step in the workflow, so thes

306

92.4% of registrants whose sitting has run

of 331

8. attended the webinar

81 humans Meet saw across 5 sittings. The CRM could name 45, which is the floor it reports

24.5% of registrants whose sitting has run

$61.37 each

9. post-webinar follow-up

registrants who received anything AFTER their sitting ran. 55 wrote back. 269 of 358 have replied at any point

253

76.4% of registrants whose sitting has run

of 331

10. NDA executed

20 sent and never signed. Denominator is GHL's own document total (62), not the nda-signed tag. From webinar registrants: 9 completed, 11 outstanding

44.0% of NDAs actually sent

$225.94 each

11. onboarding meeting booked

registrants whose opportunity ever moved off the Applied entry stage. 0 of the cohort reached the Onboarding board; the 7 rows on it are pre-existing

6.1% of registrants

$225.94 each

12. closed / franchise sold

WON and belonging to a webinar registrant. 0 won on either board in total

0.0% of registrants

no cost per unit at zero

Show rate, sitting by sitting

Counted off Meet's own attendance reports. What the CRM could not put a name to is its own column, never dropped.

Show rate %, every human Meet saw in the room

Sitting	Booked	Show rate	In the room	CRM could name	It could not name
2026-08-28	15	7%	1	1	0
2026-09-01	45	40%	18	8	11
2026-09-04	119	18%	21	20	9
2026-09-08	90	22%	20	15	5
2026-09-11	62	34%	21	10	11
2026-09-15 (upcoming)	27	not yet run	-	-	-
All sittings that have run	331	24%	81	45	36

What one of each thing costs

All out of the same spend. Green only where a target exists.

Cost of one	How many	Each	Where the line comes from
Application (CRM registration)	359	$13.85	Corey's line, 2026-08-09: $50 per application
Person in the room	81	$61.37	every human Meet saw. Divided by the CRM's 45 tagged it would read $110.46, which is a price on our matcher, not on the funnel
Signed NDA	22	$225.94	no agreed target
Prospect off the entry stage	22	$225.94	no agreed target
Sold territory	0	-	nothing has sold yet, so there is no cost per sale to report

Every franchise opportunity, by stage

Denominator is GoHighLevel's own opportunity list.

Pipeline stage	Opportunities	Share
Franchise Applications / Applied	349	91.6%
Franchise Applications / Next Steps	8	2.1%
Franchise Applications / Cold	6	1.6%
Franchise Applications / Talk to Dave	6	1.6%
Franchise Onboarding / P2 Payment & File Setup	5	1.3%
Franchise Applications / HQ Visit Done	4	1.0%
Franchise Onboarding / P1 Inquiry & Qualification	2	0.5%
Franchise Applications / HQ Visit Scheduled	1	0.3%
All franchise opportunities	381	100%

Ground truth is the CRM. GoHighLevel holds 359 franchise registrants; Meta attributes 328. Meta can only see the ones it can match back to a click, so the CRM is the higher and the real number, and cost per application is calculated on it. Show rate is counted off Google Meet's own attendance reports, not off CRM tags. The tag is a floor by construction: the matcher refuses to guess, so somebody who joins as a first name and a last initial, or off a different address, is tagged neither way. Over the sittings that have run it named 45 of the 81 humans in the room, so the honest answer is a RANGE: 14% is the floor and 24% the ceiling, and the gap is people nobody can attribute either way. The ceiling counts every non-host person Meet saw, including short look-ins and people booked for a different day who came anyway. 5 of our own side, and another SSG client sitting in to watch the format, are excluded outright and by name in config/attendance_observers.json; the per-sitting composition is in data/attendance_occupancy.json. Thresholds. The only agreed number on this page is $50 per application (Corey, 2026-08-09, read from client_config.AD_OPTIMIZATION_BY_ADSET). Show rate, cost per attendee and cost per NDA have no agreed target, so they render neutral rather than green. No revenue panel. Nothing has sold, so there is no ROAS to report and a $0 revenue tile would read as a loss rather than as a sale that has not happened. Source. audit_webinar_funnel.py, walked 2026-09-11 22:31 UTC. This page computes no funnel number of its own.